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Caramel x Babu Partnership


Caramel and Babu both started with the same aim: to change people ’ s minds about childrenswear. Being the only luxury childrenswear rental platform to partner directly with brands, Caramel was one of the first brands Babu approached: cut from exquisite cloths and nostalgic knits in contemporary hues, Caramel pieces provide Babu boxes with the perfect touch of Britishness.



Babu is the exclusive rental subscription service for little ones from newborn to 4 years old, founded by mums for mums with the mission to increase the use and prolong the life of beautiful luxury garments that are typically used a handful of times before they are grown out of. Babu offers monthly boxes of 10-15 wardrobe-elevating items from an incredible roster of partner brands including Balmain, Caramel, Foque, GANT, Il Gufo, Roberto Cavalli, Stella McCartney Kids and Tartine et Chocolat to name but a few, curated for you and delivered directly to your door for a flat subscription fee, billed weekly.


Caramel x Babu Partnership

Babu could not be more excited to be working in partnership with Caramel. Many of our capsule collections include carefully curated Caramel items such as fabulous blouse, or cute romper perfect for a range of fun occasions. A pillar of quintessentially British styles and cuts, with nostalgic prints and textures in natural colour palettes, Caramel sits perfectly within the Babu brand mix - seamlessly with Stella McCartney or comfortably with Cavalli. We cannot wait for our Babu community to discover many delightful Caramel styles.


With this partnership, all UK-based Caramel London customers get a £20 credit to use toward their first Babu Box with code CARAMELLONDON20