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Article: Caramel Flagship Store

Caramel Flagship Store


Caramel Store at Christmas

In the last few days before Christmas, never has the desire to shop in comforting, nourishing surrounds - given the many uncertainties at play in the world - been greater.

Our flagship store in Notting Hill is we hope that very place: a much cherished space which is plugged into its neighbourhood community that very much reflects the essence of Caramel. With its thoughtful combination of mindful clothes design against an ever-evolving, curious interior backdrop, it feels part gallery, part home and somewhere just to while away a cosy and indulgent half hour.

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Juxtaposing traditional fixtures with vintage, mid century finds along with the work of talented Berdoulat, Caramel’s founder, Eva Karayiannis, has evolved the characterful interior over many years and like her clothes, the brand’s signature off colour palette is also evident in the highly whimsical textiles and colours which adorn the shop.

Caramel Shop

Many of Caramel event has been hosted here: birthdays which also celebrate the work of artist, arabeschi di latte or otherwise some effort has gone into transforming the garden into a summer campfire complete with roasted marshmallows. In the past twenty years, our lower ground floor has also been used as photographic studio and is the site of a monthly hairdressing pop up.

We like to think our service is also a big part of the draw. Here our especially trained team can advise you on putting together your Caramel wardrobe. They will help you pick out items which compliment each other, encouraging you to explore and step out of your style comfort zone so that you discover fresh and ever interesting ways to wear clothes that we really hope will become much loved, worn-in favourites.

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