Privacy policy

This privacy policy sets out how Caramel uses and protects any information that you give when you use this website. Caramel is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Caramel Baby & Child may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes

By visiting the Caramel website you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.

What we collect

We may collect the following information:

  • Name
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

For a list of cookies we collect see the table below.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

If you have any questions about our privacy and cookie policy please feel free to email or call us on 0207 352 8857 Monday - Friday 9:00am – 6:00pm.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file, which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.


You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to Caramel Baby and Child, 250a Kings Road, London, SW3 5UE.

You can update and change the information we hold about you easily by logging on to the 'My Account' section of this site. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Cookie nameExpiration timeCookie descriptionProvider
cart The association with your shopping cart.Caramel (session information)
category_info Stores the category info on the page, that allows to display pages more quickly.Caramel (session information)
compare The items that you have in the Compare Products list.Caramel (session information)
currency Your preferred currencyCaramel (session information)
customer An encrypted version of your customer id with the store.Caramel (session information)
customer_auth An indicator if you are currently logged into the store.Caramel (session information)
customer_info An encrypted version of the customer group you belong to.Caramel (session information)
customer_segment_ids Stores the Customer Segment IDCaramel (session information)
external_no_cache A flag, which indicates whether caching is disabled or not.Caramel (session information)
frontend42 daysYour sesssion ID on the server.Caramel (session information)
guest-view Allows guests to edit their orders.Caramel (session information)
last_category The last category you visited.Caramel (session information)
last_product The most recent product you have viewed.Caramel (session information)
newmessage Indicates whether a new message has been received.Caramel (session information)
no_cache Indicates whether it is allowed to use cache.Caramel (session information)
persistent_shopping_cart12 monthsA link to information about your cart and viewing history if you have asked the site.Caramel (session information)
poll The ID of any polls you have recently voted in.Caramel (session information)
polln Information on what polls you have voted on.Caramel (session information)
recentlycompared The items that you have recently compared.Caramel (session information)
stf Information on products you have emailed to friends.Caramel (session information)
store The store view or language you have selected.Caramel (session information)
user_allowed_save_cookie Indicates whether a customer allowed to use cookies.Caramel (session information)
viewed_product_ids The products that you have recently viewed.Caramel (session information)
wishlist An encrypted list of products added to your Wishlist.Caramel (session information)
wishlist_cnt The number of items in your Wishlist.Caramel (session information)
cabac_ct10 daysA tally of the number of mouse clicks made (or taps on a touch device). Used to control when various offers are presented to the userCaramel (user interface operation)
cabac_pt10 daysA tally of the number of pages visited. Used to control when various offers are presented to the userCaramel (user interface operation)
splashed24 hoursIndicates if the splash imags has been displayedCaramel (user interface operation)
__utma2 years from set/updateUsed to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.Third party (Google analytics)
__utmb30 mins from set/updateUsed to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.Third party (Google analytics)
__utmcEnd of browser sessionNot used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.Third party (Google analytics)
__utmz6 months from set/updateStores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.Third party (Google analytics)
__utmv2 years from set/updateUsed to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.Third party (Google analytics)
_ga2 yearsUsed to distinguish users.Third party (Google Advertising)
__ar_v46 yearsThis cookie is associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads.Third party (Google Advertising)
sess24 hoursThe sess cookie contains a single non-unique value: “1”. It is used by the AppNexus platform to test whether a browser is configured to accept cookies from AppNexus.Third party (App Nexus)
uuid23 monthsThis cookie contains a unique randomly-generated value that enables the AppNexus platform to distinguish browsers and devices.Third party (App Nexus)
anj3 monthsThe anj cookie contains data denoting whether a cookie ID is synced with AppNexus's partners. ID syncing enables AppNexus partners to use their data from outside the AppNexus platform on the AppNexus platform.Third party (App Nexus)
icu60 daysThe icu cookie is used to select ads and limit the number of times a user sees a particular AppNexus ad. It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.Third party (App Nexus)
__adroll5 yearsTo be determinedThird party (Adroll)
___mkto_trk5 yearsTo be determinedThird party (Adroll)

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