About Caramel

Caramel was originally conceived to challenge traditional, limited perceptions of childrenswear and a strong, distinctive aesthetic of fresh silhouettes which balance the classic and contemporary quickly emerged and continues to flourish each season. An abundance of home-grown craftsmanship, bold print and a sophisticated, idiosyncratic use of layered colours and textures make up the essence of Caramel. Since launching as Caramel baby&child in 1999, Caramel has evolved into one of the world’s most loved and unique children’s clothing stores with boutiques in New York, Tokyo, Kiev and London and a thriving online store. Over the past five years, the design studio has ventured into women’s fashion and homeware. Caramel, unique in its charming British heritage is a harbinger for quality and craftsmanship.

Affiliate Network 

Caramel Affiliate network is managed by Rakuten Marketing. We are always on the lookout for opportunities to share our style, passion and value to join and collaborate with us.

Advantage of Joining 

  • Launch offer - 10% until 8th of January 2022
  • Competitive commission rates with the opportunity to earn increased rates and bonuses depending on performance
  • High AOV in excess of £250
  • Product feed updated daily
  • 21-day cookie, can set up longer cookie for individual publishers
  • Bespoke copy and assets as required
  • Dedicated in-house affiliate manager
  • Product samples


How to Join

To apply, please click “apply” below. You will be taken to Rakuten’s application form, on Rakuten’s website.

You will need to be accepted as member of the Rakuten network before you can be considered to work with Caramel. We encourage all who are interested to apply. Rakuten will respond to approval requests as quickly as possible. Please note, if you fail to meet Rakuten’s terms and conditions,

you may be removed from the program at any time. Being accepted in to the Rakuten network does not guarantee that you will be selected to work with Caramel.

To start your application please click apply below, where you will be taken to the Rakuten application form.