How to make a splash in the water (and on land) this summer? Caramel has it covered. Referencing the well-trodden era of the retro 30s and 50s, Caramel’s bathing costumes include side ruffled hems and adjustable straps. Read more
Geometric prints (a house signature) in cornflower blue or a Liberty red floral are a mainstay of the collection. Just as appealing is the ditsy clover print with yellow frilled trim.
Caramel was originally conceived to challenge traditional, limited perceptions of kidswear and a distinctive aesthetic of fresh silhouettes which balance the classic and contemporary quickly emerged and continues to flourish today. At Caramel there is always a predilection for home grown craftsmanship, bold print and a sophisticated, idiosyncratic use of layered colours and textures. “This, “believes Karayiannis, “makes up the essence of the brand.”
“It’s why we often reference the charm of vintage pieces, bringing them right up to date in the development stages of our collections. “The company is as old as the century, and coming into its teenage years. We’re growing up. I’ve stopped wondering whether anyone would share my taste, because people have proved that they do. But it is still a very personal company—it's me and people I know. It feels human to me, and I believe our customers feel so too.”
Today there are 10 stores in 5 countries and Caramel is also sold through 100 independent retailers. Recent openings include a second store in Moscow and Kuwait. Caramel has evolved to include a well received womenswear collection and homewares range. Caramel Woman is the much anticipated collection for women who have long hankered after a slice of Caramel's unflinching way with colour, vintage inspired cuts and a skilful blend of carefully juxtaposed prints. Read less