An abundance of home-grown craftsmanship, bold print and a sophisticated, idiosyncratic use of layered colours and textures make up the very essence of Caramel. Founded in 1999 by Eva Karayiannis, Caramel was originally conceived to challenge traditional, limited perceptions of childrenswear and a strong, distinctive aesthetic of fresh silhouettes which balance the classic and contemporary quickly emerged and continues to flourish season after season.
Today there are 10 stores in 5 countries and Caramel is also sold through 100 independent retailers. Recent openings include a second store in Moscow and Kuwait.Says Eva Karayiannis, “From the outset, I wanted to find a modern, distinctive style, which could be individual—yet at the same time luxurious and understated. That, for me, is the essence of Caramel. Why shouldn’t children’s clothes and accesories be beautiful and tough-wearing at the same time? Why shouldn’t they be luxurious, but also with a refined simplicity?
The label’s strong, distinctive aesthetic of strong silhouettes, effortless, understated clothes which balance the classic and contemporary continues to flourish each season.
Today Caramel is a British brand which has also added to its roster, a well-received luxury womenswear collection launched in 2016 which focuses on the label’s predilection for relaxed, loose silhouettes that chime with the idea of affordable luxury and a homewares collection.
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