From the outset, Eva Karayiannis was determined to push the boundaries of childrenswear with the label she created in 1999, first from her kitchen table and then trading from its first store on Brompton Road. The whole point of starting Caramel was to create something which didn’t exist. Up until that point, Eva had observed that childrenswear was either mass-produced or showy designer wear that was often impractical, anachronistic or both!
And so she started to create childrenswear that was steeped in modern British design. Here were clothes that employed an abundance of home grown craftsmanship (heritage tweeds and the softest of Italian yarn). Caramel became the go-to label for clothes that were not traditional, saccharine or stiff and which offered instead, a stylish, unique approach to modern clothing that was at the vanguard of a wave of childrenswear labels that was to follow suit.
Caramel quickly attracted children of influential style aficionados, fashion editors and celebrities, royal families and designers. Caramel design focuses on easy separates, beautiful fabrics , interesting details and soft silhouettes and produces the sort of clothes that become much-loved, worn-in wardrobe staples.
Today Caramel’s archetypal childrenswear as well as womenswear and homewear is found in fashion capitals and ten stores worldwide which include New York and Tokyo. It is also available from over 100 independent retailers globally.