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An abundance of home grown craftsmanship, bold print and a sophisticated, idiosyncratic use of layered colours and textures make up the essence of Caramel. The label was originally conceived to challenge traditional, limited perceptions of childrenswear and a strong, distinctive aesthetic of fresh silhouettes which balance the classic and contemporary quickly ensued. It’s a design template that continues to thrive each season.Today there are 10 stores in 6 countries and Caramel is also sold through more than 100 independent retailers. Recent openings include Ukraine and Kuwait.
Read moreSays Eva Karayiannis, “From the outset, I wanted to find a modern, distinctive style, which could be individual—yet at the same time was luxurious and understated. That, it seems to me, is the essence of caramel. Why shouldn’t children’s clothes be beautiful and tough-wearing at the same time? Why shouldn’t they be luxurious, but also with a refined simplicity?
“It seemed to me children either had to wear mass-produced clothes, or expensive glitzy items which were often impractical or anachronistic or both—none of which is what childhood is really about.”
Caramel believes in understated luxury, employing only the finest quality materials and an enormous attention to detail. Each season Eva Karayiannis produces a collection of modern classics, creating an easily identifiable brand aesthetic from finely honed silhouettes.
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