The label Caramel was founded in 1999 by Eva Karayiannis and is a British brand which designs understated, modern womenswear, childrenswear and homewares. It was called Caramel because like the ‘dolce’, she felt the label was sweet, strong and a little addictive. The first store which sold childrenswear arrived on Brompton Road and still exists today, a bijoux store filled with bags of personality and charm in a vibrant neighbourhood of London.
Very quickly Caramel attracted the attention of influential fashion editors and creatives who visited in droves for childrenswear that was quite unlike anything else at the time. Caramel became the go-to label for clothes that were not traditional, saccharine or stiff. Says Eva, “I treated it in the way you might womenswear, that is to use amazing fabrics and stop the taboo of colour and fabric. Why couldn’t you dress a baby in cashmere? That was unheard of then.”
A design mantra for easy, effortless, exacting clothes that exude a quiet luxury are also visible in her womenswear collection which launched in 2016. Caramel woman is the much anticipated collection for women who have long hankered after a slice of Caramel’s unflinching way with colour, vintage inspired cuts and a skill blend of carefully juxtaposed prints.
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