Each season Caramel’s collection of boys clothes includes separates which exude a stylish effortlessness. Relaxed fits are very much at the core of the brand and a seasonal offering of sweatshirt jersey pieces, jogger bottoms and Grandad style shirts are always high on the style agenda. Read more
From the outset, Eva Karayiannis was determined to push the boundaries with the label she had created back in 1999, first from her kitchen table and then trading from its first store on Brompton Road. The whole point of starting her business was to create something which didn’t exist. Up until that point, Eva had observed that childrenswear was either mass-produced or showy designer wear that was often impractical, anachronistic or both!
And so she started to create childrenswear that was steeped in modern British design. Here were clothes that employed an abundance of home grown craftsmanship. Caramel became the go-to label for clothes that were not traditional, saccharine or stiff but offered instead, a stylish, unique approach to modern clothing that was at the vanguard of a wave of childrenswear labels that followed suit.
Caramel quickly attracted children of influential fashion editors and celebrities, royal families and designers. Caramel design focuses on easy separates, beautiful fabrics , interesting details and soft silhouettes and produces the sort of clothes that become much-loved, worn-in wardrobe staples.
Today Caramel’s archetypal childrenswear with its tradition of bold, confident prints and distinctive colourways is found all over the world in fashion capitals which include New York and Tokyo. In 2016 a womenswear collection and homewares was also added to the brand. Read less