Caramel’s babywear revels in practical yet stylish separates which exude a quiet luxury. Relaxed fits are very much at the core of the brand and a seasonal offering of sweatshirt jersey pieces, easy to wear jogging style trousers, Grandad shirts are always high on the style agenda. Read more
There is a strong creative process at Caramel, the label which Eva Karayiannis, a former laywer created in 1999. At buzzy design meetings which take place at her King’s Road atelier, Eva and her team might start from a print design or perhaps a pattern on knitwear as the basis to create collections which extend from babies to children, womenswear to homewares. The focus is always on superlative fit, relaxed silhouettes and the sense of effortless that the clothes exude.
Caramel is still a family style business which prides itself on its attention to detail: there is no sense of mass production to the clothes, instead it is a label which creates pieces that are worn, cherished and handed down between siblings and friends. There is a sense of timelessness to thedesign and there is no expiry date whatever else might be happening in fashion.
As a child, Eva was always drawn to creating children’s clothes. “I loved their proportions and their details. I would dress my dollies or be designing for them on paper. I was dressing them and then of course, I was designing for myself. I also then sat it on many of the fitting that my mother had as many of her clothes were made to measure.”
Nearly twenty years after Eva opened her first store, Caramel is found in over 100 independent retailers globally and in our 10 stores world wide including on Madison Avenue in New York and Tokyo’s Daikanyama district. Read less