Check out the latest from Caramel’s distinctive aesthetic of strong silhouettes and effortless understated clothes for girls which balance the classic and contemporary. As ever, Caramel thrives on combining an off-beat colour palette with attention to detail and the label’s preference for bold, geometric style patterns. Read more
An abundance of home grown craftsmanship, bold print and a sophisticated, individual use of layered colours and textures make up the essence of Caramel. It was originally conceived to challenge traditional, limited perceptions of childrenswear.
Today the brand has evolved to include a womenswear and homewares collection. There are 10 stores in 6 countries and Caramel is also sold in more than 100 independent retailers. Recent openings include a second store in Moscow, Ukraine and Kuwait.
Says Eva Karayiannis, “From the outset, I wanted to find a modern, distinctive style, which could be individual—yet at the same time luxurious and understated. That, it seems to me, is the essence of caramel. Why shouldn’t children’s clothes be beautiful and tough-wearing at the same time? Why shouldn’t they be luxurious, but also with a refined simplicity?
“ It seemed to me children either had to wear mass-produced clothes, or expensive glitzy items which were often impractical or anachronistic or both—none of which is what childhood is really about.”
Caramel believes in understated luxury, employing only the finest quality materials and an enormous attention to detail. Each season Eva Karayiannis produces a collection of modern classics, creating an easily identifiable brand aesthetic from a combination of heritage fabrics and finely honed silhouettes. Read less