Don’t underestimate the enduring appeal of this wardrobe staple with its go-anywhere versatility and stylish practicality. From stripe-t-shirts worn with edgy utilty wear, slouch trousers or textured pullovers, what else is as cosy, comfortable or chic? Read more
Caramel’s founder, Eva Karayiannis trained as a lawyer, so nothing really prepared her for starting Caramel twenty years ago from her kitchen table in West London. She spent two years tracking down handcrafted knitwear from Peru or artisan clothes from small designers in London or the Cotswolds before opening her first shop at Brompton Cross. That was back in 1999. Since then Caramel now comprises 10 stores worldwide in 5 countries and counting.
“From the outset, I wanted to find a modern, distinctive style, which could be individual—yet at the same time luxurious and understated. That, it seems to me, is the essence of Caramel.
That’s why we often reference the charm of vintage pieces, bringing them right up to date in the development stages of our collections. We aim to push the boundaries of the colour palette you are supposed to use for children, creating a playful rhythm of layered colours and textures.”
Asides from its own stores, Caramel is a brand which is also sold through 100 independent retailers. Recent openings include a second store in Moscow, Ukraine and Kuwait. The burgeoning label now also includes a recently launched and well-received womenswear which offers stylish, versatile clothing and a burgeoning homewares collection that focuses on bed linen and cushions. Read less